Privacy and cookie policy

Last updated November 2024.

Privacy Notice for Pecometer Software LTD ("we", "us", or "our") describes how and why we might access, collect, use, and/or share ('process') your personal information when you use our services ('services') including when you:

• Visit our website at https://www.pecometer.co.uk or any website of ours that links to this Privacy Notice.

We may collect and process your personal data, including through cookies, for various purposes such as improving user experience, personalising content, and displaying targeted advertisements. By using our website, you consent to the use of cookies and personal data for these purposes.

Google's Use of Your Personal Data: If you consent to the use of cookies and other tracking technologies, your data may also be used by Google for various purposes, including personalising ads and providing analytics. To learn more about how Google collects and uses your data, please visit Google’s Privacy & Terms.

Questions or concerns?

If you still have any questions or concers, please contact us at enquiries@pecometer.co.uk.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

How do we process your information? We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.

How do we keep your information safe? We have adequate organisational and technical process and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by visiting https://www.pecometer.co.uk/contact Pecometer Software - Contact Us , or by contacting us directly. We will consider and act upon any request in accordance with application protection laws.

If you want to learn more about what we do with information we collect, review the Privacy Notice in full.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE PROCESS YOUR INFORMATION?

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES

6. DO WE OFFER ARTIFICIAL INTELLIGENCE BASED PRODUCTS

7. HOW LONG DO WE KEEP YOUR INFORMATION

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

9. DO WE COLLECT INFORMATION FROM MINORS?

10. WHAT ARE YOUR PRIVACY RIGHTS

11. CONTROLS FOR DO-NOT-TRACK FEATURES

12. DO WE MAKE UPDATES TO THIS NOTICE?

13. HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

   Personal information you disclose to us

   We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, the choices you make, when you participate in activities on the Services, or otherwise when you contact us.The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

   • Names
   • Phone numbers
   • Email addresses
   • Contact preferences
   • Company name

   Sensitive information:

   We do not process sensitive information

   Information automatically collected:

   Some information - such as your IP address and/or browser and device characteristics - is collected automatically when you visit our services.

   We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

   Like many businesses, we also collect information through cookies and similar technologies.

   The information we collect includes:

   • Log and Usage Data: Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps'), and hardware settings).
   • Device Data: We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
   • Location Data: We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device.However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION

   We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

   We may also process your information for other purposes with your consent.

   We process your personal information for a variety of reasons, depending on how you interact with your Services, including:

   • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
   • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
   • To deliver targeted advertising to you. We may process your information to develop and display personalised content and advertising tailored to your interests, location, and more.
   • To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

   We process your personal information only when necessary and when we have a valid legal reason (i.e. legal basis) to do so under applicable law.This may include situations where we have your consent, need to comply with laws, provide services, fulfil our contractual obligations, protect your rights, or pursue our legitimate business interests.

   The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. We may rely on the following legal bases:

   • Consent: We may process your information if you have given us permission (i.e. consent) for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing consent.
   • Performance of a Contract: We may process your personal information to fulfil our contractual obligations to you, including providing our Services or upon your request before entering into a contract with you.

   Legitimate Interests. We may process your information when necessary for our legitimate business interests, as long as these do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information to:

   • Develop and display personalised advertising content.
   • Legal Obligations: We may process your information to comply with legal obligations, such as cooperating with law enforcement, exercising or defending legal rights, or using information as evidence in litigation.
   • Vital Interests: We may process your information to protect your vital interests or those of a third party, such as in situations involving potential threats to any person's safety.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

   We may share information in specific situations described here and with the following categories of third parties.Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to that information.We have contracts in place with these third parties that safeguard your personal information. They cannot use or share your personal information with others unless we have instructed them to do so and must protect it according to our instructions.

   Categories of Third Parties:

   • Sales and Marketing Tools

   • Data Analytics Services

   We may also share your information in the following situations:

   • Business Transfers: We may share or transfer your information in connection with, or during negotiations for, any merger, sale of company assets, financing, or acquisition of part or all of our business by another company.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

   We may use cookies and other tracking technologies to collect and store information.

   We may use cookies and similar tracking technologies (such as web beacons and pixels) to gather information when you interact with our Services. These technologies help us maintain security, prevent crashes, save your preferences, and support basic site functions.

   We may also allow third parties to use tracking technologies on our Services for analytics and advertising, to help display ads tailored to your interests, or to send reminders (e.g. abandoned shopping cart reminders) based on your communication preferences. For details on our use of cookies and how you can refuse them, please see our Cookie Notice.

   We may share your information with Google Analytics to track and analyse the use of our Services. Google Analytics Advertising Features we may use include Demographics and Interests Reporting and Remarketing. To opt-out of Google Analytics, visit this link. For more on Google’s privacy practices, visit the Google Privacy & Terms page.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

   We offer products and tools powered by AI and machine learning technologies.

   As part of our Services, we provide products and tools powered by artificial intelligence and machine learning technologies (collectively, AI Products). These tools aim to enhance your experience and offer innovative solutions. The terms in this Privacy Notice govern your use of AI Products within our Services.

   AI Technologies We provide AI Products through third-party service providers including OpenAI. In line with this Privacy Notice, your input and personal information are shared with these providers to enable your use of AI Products.

   Our AI Products are designed for the following functions:

   • AI Automation

   We process all personal information through our AI Products in line with our Privacy Notice and agreements with third parties, ensuring data security and privacy throughout.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

   We retain your information as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

   We will keep your personal information only as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required by law. When there is no legitimate business need to process your personal information, we will delete or anonymize it. If deletion is not possible (e.g. in backup archives), we will securely store and isolate it from further processing until deletion is feasible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

   We aim to protect your personal information with organisational and technical security measures.

   We have implemented appropriate technical and organisational measures to protect your personal information. However, no electronic transmission or storage technology can be guaranteed to be 100% secure. While we strive to protect your information, transmission to and from our Services is at your own risk. Only access our Services in a secure environment.

9. DO WE COLLECT INFORMATION FROM MINORS?

   We do not knowingly collect or market to children under 18 years of age.

   By using the Services, you confirm that you are at least 18 or the parent/guardian of a minor using the Services. If we learn that we have collected data from users under 18, we will take measures to delete it promptly. If you become aware of any data collected from children under 18, please contact us at enquiries@pecometer.co.uk

10. WHAT ARE YOUR PRIVACY RIGHTS?

    When you provide us with personal data, you have certain legal rights, and these include:

    • To request access to, deletion or correction of, your personal data held by us at no cost to you;
    • To request that your personal data be transferred to another person (data portability);
    • To be informed of what data processing is taking place;
    • To restrict processing;
    • o object to processing of your personal data; and
    • To complain to a supervisory authority.

    We regularly review our data retention obligations to ensure we are not retaining data for longer than we are legally obliged to. If you wish to access, rectify, erase, or transfer your personal data, please contact us at enquiries@pecometer.co.uk

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights), but we can charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive, or we can refuse to comply in these circumstances.

    We may need you to provide evidence of your identity as a security measure and we may also contact you to ask you for further information in relation to your request to speed up our response.

    We try to respond to all legitimate requests within one month, but it could take longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

    Most web browsers and mobile applications have a Do-Not-Track ("DNT") feature. Since no standard for recognizing DNT signals has been finalised, we do not currently respond to DNT signals. If a standard is adopted, we will update our practices accordingly.

12. DO WE MAKE UPDATES TO THIS NOTICE?

    Yes, we will update this notice as necessary to comply with relevant laws.

    We may update this Privacy Notice periodically. The updated version will be indicated by the "Revised" date at the top. Material changes will be notified to you through prominent notice or direct communication.

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

    You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information . These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit https://www.pecometer.co.uk/contact