Featured projects
Ashley Gregory Racing
Project Deliverables
Website Redesign & Custom Development
Ongoing Graphic Design Collateral
Team
Phoebe Beresford-Grindrod - Lead Developer
Faryal Hassan, Hollie Coleano, Molly Minter - Development
Hajni Hercz - UI/UX Design
Timeline
Project duration - Initial development: 4 weeks | ongoing
Graphic Design Collateral - Ongoing
Tools Used
PecoTS, TailWind CSS, JavaScript, VS Code, GitHub, Chrome DevTools
Overview
Ashley Gregory is a 19 year old female racing driver from Rossendale, with over 150 trophies to her name. She was the first female to win the Ministox Championship three years in a row in 2019 contested across 60 races throughout the season.
Project Objective
The objective was to give Ashley's website a fresh look, keeping it modern, visually appealing, and consistent with Ashley's current branding. We aimed to make it easier for users to navigate and increase sponsorship opportunities.
Problems and Solutions
After studying competitors, we noticed many similar racing websites. Our challenge lay in understanding Ashley's audience and their expectations from her site, and in carving out a distinct digital identity for Ashley. To address this, we crafted a bespoke UX/UI design that not only distinguishes her from competitors but also ensures a seamless user experience.
