Blog
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Why Companies Still Are Scared To Go Digital
We get it, digitisation can be daunting. The idea of swapping out old-school processes for slick, new tech? It feels like jumping into a black hole of complexity. Yet, despite the ever-growing benefits of going digital, so many businesses are still hesitant to take the plunge. What’s the hold-up?
Why More Brands are Ditching Shopify for Custom Solutions
Sure, Shopify and other off-the-shelf solutions make it super easy to get started, but as businesses grow they need more flexibility and control than these one-size-fits-all platforms can offer. More brands are finding that relying, solely on platforms like Shopify isn’t enough to keep them ahead.
AI is Redefining Customer Experience Management
Ever wondered how to transform every customer interaction into a tailored experience? In 2024, it’s all about blending a personal touch with cutting-edge technology. By integrating personalised communication, centralised customer data, AI-driven analytics, and automated sales processes, companies can craft experiences that are both unique and authentic.
We Reviewed Our Favourite Restaurant's Websites
The Pecometer team has reviewed the websites of our favourite restaurants around Stockport and Manchester - from Rudy's to San Carlo. This started when we were searching for a venue for our spring party. With a database of over 50 restaurants, we aimed to find a place that catered to everyone's preferences and dietary needs. To our surprise, many of these websites were outdated, with some menus not having been updated in over four years. We've audited these web pages just as thoroughly as we did the menus, assessing everything from user journey, content & branding, email pop-ups, design, and overall memorability.
