If you don't naturally consume a certain format (e.g. podcasts, short-form video), it's likely not your medium. Working in a format you don't enjoy will feel like homework and people can tell. Authenticity travels better than compliance.
Map out general goals like “launch a book,” “release a print,” or “run a podcast season.” Use these as anchors to repurpose and cross-pollinate your work across formats (e.g., turn an essay into a podcast or newsletter excerpt). This gives structure without rigidity.
Platforms like Substack and Ghost allow you to build an email list you control, this converts far better than social algorithms. Focus your energy on owned channels rather than endlessly feeding “rented” ones like Instagram or Threads.
Same content, different platforms, very different results. For example: newsletters perform better on Substack, while podcasts do better on Patreon. Know what your audience expects on each platform and align your content accordingly.
Avoid “minimum viable presence” thinking (e.g. “I must tweet daily”). Instead, ask: what’s my creative ecosystem? Where do I thrive? What kind of work do I want to be known for? Then choose tools that enhance that.
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We get it, digitisation can be daunting. The idea of swapping out old-school processes for slick, new tech? It feels like jumping into a black hole of complexity. Yet, despite the ever-growing benefits of going digital, so many businesses are still hesitant to take the plunge. What’s the hold-up?
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